How to Choose a Niche

If you are looking to enter affiliate marketing and are choosing a niche in which to set your site up in then there are a few things that you should consider before you leap in and get writing.  Whilst eagerness to get going is an admirable trait (too many people spend all their time thinking rather than taking action) t is important that you direct your energies to get the most out of them.


A commonly heard piece of advice when choosing a niche is to ‘choose one that you love’ and this is good advice – if you hate the niche you are unlikely to keep going once your initial enthusiasm wears off.  But it is not the be all and end all.


So how then should you go about choosing a niche?


*  Choose a niche you enjoy.  Love might be a strong word but the niche is going to be something you will be working in day after day, so make sure it is something that you do enjoy.

*  Make sure it is something you know.  Or at the very least are happy to research.  You are (usually) going to be pitching yourself as an expert and if you don’t know what you are talking about you will get found out very quickly.

*  Is it profitable?  No point choosing a niche you love if you won’t make money.  Are there good affiliate marketing opportunities within the niche?  Are your readers also likely to be buyers?

*  Are there readers?  All well and good being an expert in ‘blue widgets that fly’ but if there is no one searching and reading about ‘blue widgets that fly’ you won’t sell any.

* Is there much competition?  Look at the keywords involved, what is the competition like?  If weak then it’s a green light! Go for it. You may be the trailblazer.


There are other aspects, but keep these main points considered when choosing a niche and you won’t go too far wrong when you are starting up a site in affiliate marketing.

Another thing to remember is that if you are one of the first in the niche, and you are successful, you will have many copycats in no time at all. Don’t get mad at them. It just means you made the right choice.

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